Marketing Principles

Marketing Principles

Marketing Principles

Marketing is the action or business of promoting and selling products or services, including market research and advertising. As an aspiring marketing professional, you must gain an understanding of the basic concepts of Online Marketing which would prepare you to do in-depth exploration on advanced marketing topics.

Online marketing involves marketing products or services through online channels. This includes Affiliate Marketing, Email Marketing, Search Engine Optimization, Social Media Marketing, Content Marketing, Analytics, and more which a marketing assistant should know to effectively Aand create marketing strategies to help his or her clients’ business thrive in an ever-competitive market. Internet marketing can be intimidating for beginners and one may not understand the aspect of it all, and there are a lot of marketing channels available. Investing time and money into online marketing can help you take your clients’ business to the next level. Before you dive in, you need to understand what digital marketing is and what it takes to be effective. Modules have been simplified making it easier for newbies to comprehend notion, components, and precedence. 

Before implementing a marketing strategy, it is important to set your goals so that you can focus all your effort and resources to reaching the said goal. More and more entrepreneurs are seeking assistance when it comes to marketing their business online, and the demand for online marketing professionals have never been this high. Take this first step in building your career as a marketing virtual assistant and explore possibilities for success. 


  1. Introduction to Online Marketing

    In this module, you will gain an understanding on the basic concept of Online Marketing which would prepare you to do in-depth exploration on advanced marketing topics.
  2. Choosing a Marketing Strategy

    This module will also briefly talk about different Online Marketing Strategies that you can focus on to help your future clients when you take on the responsibility as their Virtual Assistant.
  3. Creating a Marketing Plan

    In this module, you will learn the step-by-step process of creating an effective Marketing Plan. Learners will understand the importance of outlining the factors that help formulate strategies including numbers, facts, and objectives.