Search Engine Optimization

Search Engine Optimization

Search Engine Optimization

Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement. – Wikipedia

Now that you have learned how to create and manage a website using WordPress, you should be able to conduct SEO techniques and activities to improve the ranking of your website/webpages on search engine results page. This would drive more traffic to your website, more leads, eventually more sales. From the modules being offered, you will be able to differentiate off-page and web optimization strategies which are both essential in meeting our SEO goals.

You need to understand the basic concepts of different search algorithms that Google uses, so you can align your designs and/or the content you create to your target audience. Also, you will be able to analyze data using Google Analytics and post ads using Google Ad words. These are some of the common skills your potential clients will look for in a marketing assistant. 

Lessons

  1. Google AdWords or Google Ads is a platform where companies pay to have their website ranked at the top of a search engine results page, based on keywords. 
  2. In this video tutorial, you will learn how to sign up and set up a Google Analytics account and install it to a website managed through WordPress.