Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement. – Wikipedia
Now that you have learned how to create and manage a website using WordPress, you should be able to conduct SEO techniques and activities to improve the ranking of your website/webpages on search engine results page. This would drive more traffic to your website, more leads, eventually more sales. From the modules being offered, you will be able to differentiate off-page and web optimization strategies which are both essential in meeting our SEO goals.
You need to understand the basic concepts of different search algorithms that Google uses, so you can align your designs and/or the content you create to your target audience. Also, you will be able to analyze data using Google Analytics and post ads using Google Ad words. These are some of the common skills your potential clients will look for in a marketing assistant.