Search Engine Optimization

Search Engine Optimization

Search Engine Optimization

Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement. – Wikipedia

Now that you have learned how to create and manage a website using WordPress, you should be able to conduct SEO techniques and activities to improve the ranking of your website/webpages on search engine results page. This would drive more traffic to your website, more leads, eventually more sales. From the modules being offered, you will be able to differentiate off-page and web optimization strategies which are both essential in meeting our SEO goals.

You need to understand the basic concepts of different search algorithms that Google uses, so you can align your designs and/or the content you create to your target audience. Also, you will be able to analyze data using Google Analytics and post ads using Google Ad words. These are some of the common skills your potential clients will look for in a marketing assistant. 


  1. Introduction to Search Engine Optimization

    This training module is an SEO basics tutorial that aspires to provide an introduction to search engine optimization techniques for businesses or those just getting started in the field or Online Marketing.
  2. Offpage and Onpage Optimization

    This training module outlines different SEO Strategies, Off-page and On-page optimization, for aspiring Marketing VAs.
  3. Backlink Building and Social Bookmarking

    In this training module, you will learn how building links are essential in Search Engine Optimization. You will come to realize how important it is for a company or business to be on Social Media.
  4. BLB and SBM Demo using WordPress

    Backlink building is the process of obtaining links and is known as link earning or link building. In this module, you will learn how to leave links on the comment sections on contents/platforms that have the same brand voice as your client’s business.